Human Hotspot

giffgaff x Big Issue

Ever walked past a Big Issue vendor in a red vest?

54% of their greetings go ignored as people walk the streets

with their heads down connected to the internet.

To drive social inclusion, giffgaff turns its unused mobile data into free public Wi-Fi through Big Issue vendors, creating a simple exchange where digital connection leads to human connection.

🙌 Human Hotspot is a win for everyone. 🙌

giffgaff members turn unused data into something meaningful.

The public gets free internet when and where they need it most.

Big Issue vendors gain visibility, a stronger sense of belonging, and pathways back into employment.

By combining giffgaff’s community-powered spirit with Big Issue’s mission, these small connections can create real change for people experiencing poverty across the UK.

Find Human Hotspots in busy areas and signal dead zones through easy-to-spot communications touchpoints.