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The Invisible Hands
Dettol
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After the pandemic, handwashing in the UK took a nosedive ...
because hey, you can’t see germs, so why bother, right? 👋ðŸ¦
Dettol’s shining a spotlight on all the touchpoints where germs love to hide unseen,
and reminding you to give those hands the cleansing attention they’ve been missing.
👇 Immersive Experience
We apply a safe, heat-sensitive substance to high-touch areas like handrails and seatbacks. When touched, handprints will light up to reveal potential germ hotspots.
👇 AR OOH
Wanna fight germs the fun way?
Just scan the hands at campaign spots with your phone and jump into an AR game where you zap those pesky invisible hands with virtual Dettol sanitizer! 🦠👋🎯💥
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